Mastercard has launched Account Intelligence Reissuance, an AI-powered fraud prevention tool, in the Eastern Europe, Middle East and Africa (EEMEA) region. The new service helps issuers streamline the process of identifying and replacing compromised cards by using AI to assess risk and deliver real-time, actionable insights.

Card fraud costs issuers and merchants billions annually. Traditionally, card reissuance requires manual review and sorting of compromised primary account numbers (PANs). Mastercard’s new solution automates this process – reducing cost and improving accuracy by detecting both physical and digital card skimming threats.

“This highly accurate solution enhances fraud prevention and customer protection across the industry,” said Selin Bahadirli, executive vice president of Services at Mastercard EEMEA. “It allows issuers to measure risk, prioritize compromised cards, and act faster.”

Mastercard processes 159 billion transactions a year. Its Decision Intelligence capabilities and generative AI enhancements now allow issuers to evaluate risk factors like device data and merchant behavior in real time.

The company is also investing in AI innovation through its Center for Advanced AI and Cyber Technology in Dubai, launched with the UAE government. The center focuses on developing solutions to detect cyberattacks, fraud, and data breaches – strengthening digital security across the region.

Mastercard plans to expand the Account Intelligence Reissuance service to Asia Pacific, North America and Latin America later this year.