South African Airways (SAA) is taking bold steps to integrate artificial intelligence (AI) into aviation, hosting the July 2025 Nigeria-South Africa Chamber of Commerce Breakfast Forum under the theme “Artificial Intelligence and the Future of Work.”
Held at Eko Hotel and Suites, the event brought together thought leaders from aviation and technology to explore how AI can reshape customer service, operations, and workforce readiness.
AI Takes Flight in Customer Service
Ohis Ehimiaghe, SAA’s Regional Manager for Africa, the Middle East, and the Indian Ocean, said the airline is committed to deploying AI to enhance customer experience. He highlighted how AI-powered chatbots and virtual assistants already streamline services such as bookings and inquiries, while personalized travel recommendations and entertainment options are helping elevate the in-flight experience.
“By harnessing AI, we can offer tailored travel experiences that make air travel more enjoyable and efficient,” Ehimiaghe said.
Workforce Transformation Through AI Skills
The forum also spotlighted the future of work, with experts stressing the need for upskilling across the aviation sector. Eunice King, VP of Digital Transformation & Innovation at Arravo, urged professionals to embrace AI-related competencies to stay relevant in a rapidly evolving job market.
“As AI automates tasks, workers must develop complementary skills to remain competitive,” she said.
SAA’s Growth Ambitions
SAA used the platform to share plans for expanding its route network and fleet. The airline will soon add flights to Maputo and Gaborone, with three new international routes launching in 2026. Over the next five years, the carrier plans to grow its fleet to 50 aircraft.
Kemi Leke-Bamtefa, SAA’s Nigeria Country Manager, emphasized that forums like this are part of the airline’s strategy to empower partners with insights into industry trends.
“We’re committed to equipping our partners with the knowledge and skills to sustain and grow their businesses as the industry evolves,” she said.
