Renew Capital has invested in Hypeo Ai, a Morocco-based startup that uses artificial intelligence to streamline influencer marketing across Africa and the Middle East.
Hypeo Ai connects brands with both human and AI-powered creators in under 15 minutes, offering an end-to-end workflow that includes smart matching, pricing insights, and real-time campaign tracking. The platform eliminates manual processes and fragmented tools, aiming to make influencer marketing faster and more efficient.
“Our region has no shortage of talent. What’s been missing is smart infrastructure,” said co-founder and CEO Meriam Bessa. “We’re building tools that allow brands and creators to meet faster, match better, and work smarter with the power of AI.”
The startup was founded by Bessa alongside Oussama Sekkat and Salah Eddine Mimouni.
“Hypeo Ai is tackling a clear gap in how influencer marketing works in this region,” said Nihal Grii, manager of investment ecosystem development at Renew Capital. “We see potential in their approach and are glad to support their next stage of growth.”
