Citi has deployed advanced artificial intelligence tools across its operations in the UAE and more than 20 jurisdictions in the Middle East and Africa, part of a global rollout spanning 175,000 employees in 80 markets.
The tools are designed to boost productivity, streamline complex tasks, automate routine processes, and deliver data-driven insights. Citi said the technology will also improve client service by enabling faster, more personalized interactions.
“This marks a pivotal moment for our operations in the UAE,” said Shamsa Al-Falasi, Citi’s UAE CEO. Maria Ivanova, Citi’s regional head, said the initiative reflects the bank’s commitment to digital transformation and client-centric innovation.
