Senegalese e-commerce startup Yoonema is an SEO-ready platform that gives sellers access to a secure webstore, easy payment options, marketing tools, and an established database of more than 1,000 customers. Founded in 2019 and recently selected to take part in the ASIP accelerator run by Startupbootcamp AfriTech, Yoonema has created a digital marketplace that offers a simplified and reliable e-commerce experience for global shoppers and merchants in emerging markets, with Africa as the primary target geography. “We believe the digital experience and customer care Yoonema offers will address unmet demand. Our strategy consisted of building an online store that could later be expanded into a digital marketplace for physical goods or services. We carefully formulated Yoonema’s competitive advantage around these key differentiators – frictionless shopping experience on a secure e-commerce platform, value-added services, and curation of the platform’s selection.” Yoonema has fully converted into a digital marketplace that serves as an intermediary for buyers and sellers to carry out their transactions. This shift into a transaction platform holds several benefits for vendors and buyers alike, Ba said.
SOURCE: DISRUPT AFRICA
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