As the world continues to turn its aesthetic gaze to Africa, Africans are taking the opportunity to wrest control of their narrative. Collaborations between African designers and Western fashion stalwarts are providing a new authenticity to African-inspired collections, and they’re putting money back into the local pockets, which further sustains the development of the African fashion industry. With no fewer than 60% of retailers developing propositions to work with local communities, the knock-on effect of this on building communities and building economies is huge. But the potential lies even beyond that. It’s time we increased our focus on local manufacturing. Not only due to lessons learnt during the current COVID19 pandemic around minimising the risk of the majority of one’s manufacturing taking place in other countries, but as importantly the myriad of additional opportunities that would be created by other players in the supply chain, leveraging off local knowledge for supply to a global audience.
SOURCE: AFRICA.COM
More Stories
What are the Benefits and Costs of Scaling-up the Commercial Production of Bioenergy in Africa?
Faculty of Harvard University and Africa.com Offer Online Course for Entrepreneurs in Food Systems
FTX was Becoming a Force for Normalizing Cryptocurrencies in Africa
Ethiopia Announces Its First Commercial Export of Electricity to Kenya
African Union Calls for Inclusive Tax Regulations
Entrepreneurship Holds the Key to Africa’s Wealth Creation
Creating Africa’s Cocoa Cartel
Harare Shifts the Goal Posts in Farmer Deal
Investing in Nigeria’s Property Boon
UjuziNet is Helping Farmers Better Manage their Operations
Isabel dos Santos Denies Trying to Escape the Law in Angola
Nairobi’s Concerns Halt Possible Export of Baobab