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Where Lagos Youths are Hanging Out Lately

Nigeria’s most populous city is the centre of the country’s media and art industry. It is home to a massive creative ecosystem including film production and exhibition, theatre, music, photography, fashion, hospitality and festive events. Lagos is also the capital of Nollywood, Nigeria’s prolific movie industry. It’s the seat of Nigeria’s cinema culture, boasting the highest number of movie theatres and distribution companies in the country. The leading Nigerian cinema chain, Filmhouse Cinemas, has 12 cinemas. Lagos alone accounts for six, while other cities have one each. There is limited research into the makeup of African cinema audiences. The existing information tend to be anecdotal evidence of censorship and social media commentary. Cinema audiences carry important data. Who are they and how do their demographic details influence their interpretation of the films? To understand more, a study of cinema-goers in Lagos, based on demographics and habits. The dominant group were young, educated women who visit the cinemas as part of a social and networking experience. They also view the practice as aspirational.