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What it Takes to be the Most Popular West African Tech Reviewer

A haul of nearly 600,000 subscribers places Fisayo Fosudo among the top bracket of YouTubers in Nigeria. His coverage ranges from smartphones and TVs, to money lending apps, broadband subscription plans, and portable back-up battery packs. Fosudo, like the biggest names in the tech review world, runs his channel as a full-time operation with his team. His business model is based on independent reviews running alongside promotional content paid for by brands. Having been an early mover in 2016, he’s seeking to maintain his advantage in Africa’s fast-growing creator economy as new entrants gun for a share of digital ad dollars.