Skip to content

What is NBA Africa’s Primary Role in the Sports Ecosystem?

Led by Victor Williams, the CEO of NBA Africa, efforts on the continent have focused on increasing access to basketball and the NBA through youth and elite development, social responsibility, NBA Africa games, and more. “In addition to headquarters in Johannesburg, in the past few years we’ve opened subsidiary offices in Cairo, Dakar, and Lagos to deepen our engagement with fans in those markets. This continued expansion reflects the enormous opportunities ahead for the league in Africa and our belief that basketball can become one of the top sports on the continent in the next decade. We see our role as helping develop not just the basketball ecosystem but the broader African sports industry, which in turn will contribute to social and economic development across the continent.”