The transition to net -zero has to start with big business and it has to start now. These are the views from the ‘Unlocking digital innovations for net-zero’ panel at the annual World Economic Forum, held in Davos, Switzerland. Composed of chief executives from the telecommunications, petroleum and data management sector, speakers such as Shell’s Upstream Director, Zoe Yujnovich called for bold moves to begin the transition, “deep carbonisation isn’t possible without complete digitization of the supply chain’, she said. The panel agreed that for firms to lead the net-zero transition, they needed to refocus on their strategy and make courageous decisions when making the leap to sustainability, often to the disapproval of some stakeholders. But all agreed that spending more money on renewable products, services and buildings makes financial sense in the long run. In his comments at the end of the session, Standard Bank’s Corporate and Investment Banking Head of Digital, Pieter Swiegers says, “although the focus of the talk was on the European context, the lessons can be applied to African companies. The panel’s recommendations show how the Standard Bank group is on track in playing its part for reaching net-zero”.