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The Evolution of Vodacom

The South African communications company’s partnership with Alipay, part of China’s Alibaba group, to create a super app that will provide multiple financial services. Integrating with its VodaPay app, Vodacom says the new service will let users pay utility bills and transfer money, as well as connecting them with online merchants and suppliers. Vodacom has experience with mobile money products, and operates Kenyan platform M-Pesa in several African countries, but the new app will offer a raft of new services, as well as lifestyle features such as ride hailing and music streaming.