Transsion does not have a very dominant presence in Europe or North America. It’s not even a household name in its own country. Instead, it has strategically focused on emerging markets in Africa, the Middle East, Latin America, Asia, and Oceania, where it has carved out a niche by catering to local consumer needs and preferences. The Chinese company, which sells phones under the Tecno, Itel, and Infinix brands, has quietly climbed to the fifth spot in the global market, according to Canalys, IDC, and Omdia. Transsion’s dominance is especially evident in Africa, where it sells more phones than Samsung and Xiaomi combined and holds a whopping 48% market share, according to Canalysis.
SOURCE: VENTURES AFRICA