Khadidiatou Ba’s Afro Feewi store, a “safe space” hosting community groups and free hair consultations, is the culmination of a journey that began during her childhood. Painful struggles with her hair texture and self-image as a dark-skinned black woman in Senegal led Ba, popularly called Jatouna, to start a blog on black haircare and begin experimenting with products that catered for her needs. In recent years, there has been a surge of women-led organic hair and skincare businesses in black majority countries and diasporas, built on their experiences navigating ideas of their own beauty. Many, like Jatouna, have grown their following via social media, where they promote a sense of self-worth for women. In Senegal, it is younger women who have led a wave of successful small to medium beauty businesses, which includes Boudoir Ophelia, Mossane Beauty Concept and Nubian Cosmetics.
SOURCE: THE GUARDIAN
More Stories
Nationalising Rabat’s State Entities
When One Trial Ends Another Opens for South Africa’s Former President
China Follows DRC’s Lead on Mining Regulations
Namibian Protesters Call for Talks Before Accepting Berlin’s Deal
Nigeria has been Grappling with a Growing Drug Problem
Kigali Snubs Belgium Over Jailed Hotelier
How African States Can Take Advantage of the Growing Demand of Cashews
Proceeds from Seized Assets to Fund Malabo’s Vaccination Programme
Khartoum’s Transition Rocked by Coup Attempt
What a ‘Day of Peace’ Looks Like in Nigeria
Richard Branson’s Oasis in Morocco Gets Top Prize
The UK Keeps South Africa on its Red List for Travel