Khadidiatou Ba’s Afro Feewi store, a “safe space” hosting community groups and free hair consultations, is the culmination of a journey that began during her childhood. Painful struggles with her hair texture and self-image as a dark-skinned black woman in Senegal led Ba, popularly called Jatouna, to start a blog on black haircare and begin experimenting with products that catered for her needs. In recent years, there has been a surge of women-led organic hair and skincare businesses in black majority countries and diasporas, built on their experiences navigating ideas of their own beauty. Many, like Jatouna, have grown their following via social media, where they promote a sense of self-worth for women. In Senegal, it is younger women who have led a wave of successful small to medium beauty businesses, which includes Boudoir Ophelia, Mossane Beauty Concept and Nubian Cosmetics.
SOURCE: THE GUARDIAN
More Stories
Economic Perks of Growing Cycling Culture in North Africa
The Bank of Uganda Lowers Limits on the Value of Cheque Payments to Promote e-payments
Four Industrial Policy Regimes that have Shaped Africa
Ex Standard Bank Leader Cleared in Mozambique Price Fixing
Zanzibar and Pemba are about to Become a Test Site for a Mobile Internet Network
East Africa’s Mineral Deposits at the Centre of Future-facing Commodities
A Scramble for Controlling Interest in Nigeria’s Oldest Bank
Top Risks Facing South Africa
New Scheme to Save Zimbabwe’s Botched Land Reform
The First Floating LNG Facility is Deployed in the Deep Waters of the African Continent
The EU Lifts Air Travel Bans on Southern African States
Senegal’s Illustrious Portfolio of Architecture