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Spotlight on the Creative Economy in Ghana

Whilst the pandemic has seen a renaissance of all things digital, it has also applied to the photography industry that now seems to be rapidly attracting a retinue of talented young men and women finding their feet in the once not-so-lucrative and unattractive sector. One such beneficiary of this growth is Gilbert Asante, who has been making an impression on social media and the corporate world with his photography. Spotting a gap in the market for quality images when he began his career many years ago as a web designer, many of Asante’s photos have gone viral and been trend-setting in Ghana. Some of the biggest celebrities and corporate brands have queued up to the doorsteps of Laceup Media, the bespoke production house offering services covering every sphere of advertising, from graphic design to billboards, videography and commercials. Zion Market Research estimated the global demand for digital photography at around $77.6 billion in 2015, projected to reach $110.8 billion by this year, and with so many young starry-eyed hopefuls still looking to make ends meet in Ghana, at least they have emerging role models who have looked through a more creative lens and proven that clicks can convert to cash.