Edward Mukiibi was forced to do agriculture at school as punishment for misbehaviour. Instead of hating the punishment, he loved it, especially when he realised farming was the future of good food, health and wealth. Mukiibi is a farmer and social entrepreneur from Uganda on a mission to prove that sustainable farming is the foundation of all fortune and a solution to overcoming hunger, unemployment, and biodiversity loss. He is an advocate for food production based on using local resources, knowledge and traditions to promote diverse farming systems. Mukiibi is a member of Slow Food International, a global movement advocating for local food production and traditional cooking. In July 2022, Mukiibi (36) was named as the new President of Slow Food International at its 8th International Congress in Pollenzo, Italy. Founded in 1986 by Carlo Petrini, Slow Food International works to cultivate a worldwide network of local communities and activists who defend cultural and biological diversity. They promote food education and the transfer of traditional knowledge and skills. Convinced of the untapped potential of farming and the need to make agriculture attractive for the youth, Mukiibi founded the Developing Innovations in School Cultivation (DISC). The project works with students and communities to cultivate a positive attitude in young people towards agriculture and locally produced food.