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SA Startup to Drive Out Uber

South African startup Shesha aims to disrupt the established e-hailing landscape, largely dominated by international giants like Uber and Bolt, by providing a local alternative using its understanding of local conditions. Founded this year, Shesha owes its origins to the fact that it “became apparent that – not only from a customer perspective, where safety and an understanding of local needs was not necessarily high on the agenda of its competitors – but that drivers felt exploited and under-appreciated by what they saw as foreign companies that were not paying attention to their working conditions”.