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Roku Premium Partners with Demand Africa to Stream African Content – First Time in US Markets

  • 2 min read

Demand Africa (DA), a streaming video on-demand service that hosts a variety of original and acquired content from the African Diaspora, launches as a premium subscription service on The Roku Channel, the home of free and premium entertainment on the Roku® platform.

Demand Africa’s premium subscription on-demand service includes thousands of hours of content from top distributors and producers on the continent and throughout the diaspora. Current featured programming includes original lifestyle series Africa on a Plate, Care for Color, Muziki Ni, and Minjiba Entertains, popular dramas Battleground and Tinsel,  Jacob’s Cross , The Herd and Heist  and comedy favorites Africa Laughs, Hustle Lagos and B&B.  The service also provides access to a vast curated selection of Black and African films from Nollywood, across Africa and other parts of the world.

“Our mission at Demand Africa is to bridge cultures and connect Black audiences and the African diaspora to the continent. We are very excited to be working with Roku to expand access to the service across the millions of users on The Roku Channel. Roku is a fantastic partner with the ability to deliver multicultural programming to the mainstream. We’re delighted the work of independent and minority-owned companies, like Demand Africa, are available on platforms such as Roku.” said Dean Cates VP of Digital Strategy, Demand Africa.

Demand Africa joins The Roku Channel, which is home to thousands of titles, including free movies and TV episodes as well as premium entertainment and is one of the top channels on the Roku platform. Roku is the #1 TV streaming platform in the U.S. by hours streamed (Kantar, November 2020). In Q4 2020, The Roku Channel reached U.S. households with more than 61 million people.

“As the #1 TV streaming platform* in the U.S., Roku is focused on getting users to the entertainment they want. Demand Africa is a wonderful addition to our Premium Subscription lineup as it offers our customers access to diverse Black content and a representation of contemporary high-quality global Black and African content,” said Randy Ahn, Director, The Roku Channel SVOD, Roku. “We’re very excited to partner with Demand Africa to bring their compelling and refreshing award-winning entertainment to The Roku Channel and help our users connect with new content.”

Available now, audiences can access the Demand Africa channel via Premium Subscriptions on The Roku Channel.