The global digital health market is growing by leaps and bounds and billions, and Chika Madubuko, the CEO and Founder of Greymate Care, is wanting to make the most of it whilst creating impact. The cultural norm in Nigeria is that when a loved one is sick, other members of the family take care of the person. Traditionally, this role was reserved for wives or mothers who stayed at home. However, with the significant gender shift in recent years and more women employed or entrepreneurial and no longer staying at home 24×7, this has led to challenges for the elderly who need round-the-clock home care. This is where Greymate Care comes in. Born out of the personal pain Madubuko faced when looking for a care-giver for her grandmother in the village, she based her service offering around providing trained professionals to care for vulnerable family members. Each care-giver on the platform has to provide two references who act as guarantors for the individual and those references have to be in senior positions in credible organizations to qualify. That extra check has made Greymate Care a trusted provider in Nigeria, says Madubuko.
SOURCE: FORBES AFRICA