Nollywood is about to experience a lot of deja vu. With nostalgia apparently trending at the box office, the studios are scrambling to produce remakes of Nollywood classics. Thanks to advances in production quality and breadth of distribution, the profit opportunity for new releases has grown exponentially, and the studios see a sweet spot in remaking the tried and true. Over the next 12 months, as many as five 1990s classic films in Nigeria’s Nollywood movie industry are getting either a sequel or being remade. What might have represented a risk for producers—adapting nearly thirty-year old films for a younger, millennial audience that dominates box office attendances—was validated by last year’s success of Living In Bondage: Breaking Free, a sequel to its 1992 original. Despite a story that had strong ties to its prequel, the movie proved a hit, becoming the top-grossing Nollywood film of 2019. And, in the wake of the film’s success, a revival of even more Nollywood classics is on the cards over the next 18 months.
SOURCE: QUARTZ AFRICA
More Stories
South Africa Still a Long Way Off in Building a National Culture of Human Rights
After Lawsuits and Demonstrations Led by Chagossian Women, Britain Paid Some Compensation through the Mauritian Government to the Exiled Chagos Population
Sister to Egypt’s Most Prominent Political Prisoner Takes the Fight to the UN and EU
MSI Reproductive Choices in Africa Helps Women and Girls Make Informed Decisions about their Bodies and Futures
Kenya’s ‘Linda Mama’ Policy is a Step in the Right Direction Towards Universal Health Coverage
The Women and Caregivers behind Uganda’s Model for Palliative Care
Tunisian President’s Speech was Essentially the “Great Replacement” Theory, but with a Local Twist
The UN’s Largest Annual Gathering on Gender Equality and Women’s Empowerment Tackles the Gender Digital Divide
Challenges And Opportunities – Global Survey Results On Women’s Tech Careers
WHO Director’s Insights on Health in Africa and the IIAG Results
Best Style Moments of Tems
To the World