The low output of SMEs in Nigeria suggests they may be failing to secure customers because of the quality or price of products and services, and the speed of delivery. It’s possible they could benefit from applying total quality management, a philosophy aimed at continuously improving processes, products and services by focusing on customer expectations. This strategy might help businesses meet consumer demands and offer better customer service. Not many studies have examined the association between total quality management and performance in SMEs, particularly in developing countries. We carried out research in Nigeria to find out whether organisational culture influenced the way these businesses carried out total quality management and whether it had a bearing on business performance.
SOURCE: THE CONVERSATION
More Stories
Benin, where Innovation and Recycling Meet
The Women trying to Revolutionise Agriculture in West Africa
Nationalising Rabat’s State Entities
Data Collected from Space could Unlock $2 billion a Year in Benefits for Africa
China Set To Benefit Most From Declining US Interest In The MENA Region
Shaky Peace Deal Affects Juba’s Ability to Pump Oil
The Value of Green Industrialisation in South African Mines
Kenyan State Carrier on a Bold Plan to Recovery
Increasing Investment in Africa’s Large Real Estate Projects
Exciting Opportunities are Attracting Investors from across the Globe to Africa’s Fintech Space
Wellness Destinations in Africa to Get away from it All
Africa’s Missing Middle in Tech Funding