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Nigerian Hitmaker Olamide is Quietly Building a Music Empire

Never overlook the quiet ones. Nigeria’s Olamide is not one to seek the spotlight, preferring to let his music do the talking. Based on millions of streams, his 9 albums are packing some powerful messages, and he’s only getting started. The 32-year-old recording artist, born Olamide Gbenga Adedeji in Bariga, Nigeria, doesn’t do many interviews and told CNN that even before the pandemic he had cut down on his public performances. Aside from a catalogue that racks up millions of streams and views, the man also known as Baddo, has a record label that has been a springboard for several fellow music stars from Nigeria. In 2020 he signed a deal with US-based music company Empire to take what he has done to new global levels.