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Netflix, the World’s Top Streaming Platform, still has a Loose Grip on this African Market

According to Omdia, a London-based research firm, Nigeria accounts for only 10.5% of Netflix subscribers in Africa. Most of Netflix’s customers are in South Africa, where 73.3% of its African subscribers reside. However, the picture is not any less bleak on a continental level. Netflix had only 1.6 million subscriptions from Africa after six years in the market, Omdia’s report says. The company is expected to grow to 2.2 million subscribers in another five years. Netflix formally entered the Nigerian film industry in 2020, four years after entering the Sub-Saharan African market. This brings the first nuance: Netflix has spent more time and money in South Africa than any other African country.