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Netflix Chose Kenya as a Test Market for its Free Plan because it Faced some Challenges in the African Region

In September 2021, Netflix launched a free plan in Kenya making it the first country in the world to offer such a service. The free plan allowed users to watch a limited selection of content on Android mobile phones without paying or providing payment information. The purpose of Netflix was to entice potential customers to its service and encourage them to upgrade to a paid subscription over time. Now Netflix has announced that it will end the free plan in Kenya on November 1, 2023, and cancel the memberships of those using it.