The Loeries and the City of Cape Town have committed to a partnership which will see Loeries Creative Week moving to the City of Cape Town in 2021.
The Loeries is the most prestigious creative festival across Africa and the Middle East (AME), which is why the partnership with a world-class city like Cape Town represents an opportunity to create further impact in the development of the brand communication and allied industries.
Each year, Loeries Creative Week creates an opportunity for the brand communication industry to unite around a common goal of supporting the industry across AME to create greater positive societal impact. The events held are centred on the facilitation of a creative hub for the industry to network, access to learning & business opportunities and immersion into the culture of the host city to help stimulate creative thinking. The key highlight, of Loeries Creative Week, is the annual Loerie Awards where the best creative minds gather to see which entries have advanced through the stringent judging process to receive the highest accolade in AME’s brand communications industry – a Loerie Award. The City of Cape Town will be more than just a backdrop and will be an active part of the overall experience with key areas of the City being utilised in the delivery of the primary objectives of Loeries Creative Week.
“As an official UNESCO City of Design, Cape Town prides itself in being a metropolitan city that encourages design and creativity, while also providing a platform for creatives to showcase their talent. Creative industries play a crucial role in shaping cities and our everyday lives through innovation. As the City of Cape Town, we are proud to partner with The Loeries to enable idea sharing, while also celebrating the work of this industry. We are looking forward to welcoming Loeries Creative Week to the Mother City,” said Cape Town Executive Mayor Dan Plato.
Loeries Creative Week will be held from the 20th – 22nd October as a hybrid experience with physical and virtual elements. The festival offers a vibrant programme of seminars by key industry leaders, trends discussions with Loeries international jury presidents, masterclasses, networking hubs and two nights of awards announcements. Delegates will be able to take part in Loeries Creative Week either physically, by purchasing tickets to the live events, or virtually, by attending a viewing experience at partner sites located in regions outside of the city. Regardless of the option chosen, attendees will be treated to an experience with a strong Cape Town focus.
Health & Safety is a key priority, and the chosen dates will allow delegates, who are 18 years and older, sufficient time to be fully vaccinated for the event. This will ensure an experience that offers a safe environment for all delegates.
“The City of Cape Town is an iconic global city and the perfect partner for Loeries Creative Week 2021,” says Loeries CEO, Preetesh Sewraj, “Cape Town has a rich tradition of being a centre of creative excellence and I look forward to recognising the best creative talent, from across AME, in the hope of inspiring more young people from Cape Town, and the region, to join the brand communications industry.”
About Loeries Africa Middle East
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.
The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.
Partners of the Loeries
City of Cape Town, Sanlam, AB InBev, Barron, Accenture Interactive, DStv Media Sales, Facebook, Primedia OOH, Red & Yellow Creative School of Business, US Embassy, UN Women, Vodacom, Woolworths
Additional Partners and Official Suppliers
AAA School of Advertising, Aon South Africa, BEE Online, Gallo Images, Ludus Post Productions, Newsclip, Paygate, Rocketseed, Shared Value Africa Initiative, Shift, Unstereotype Alliance, Vega School, VQI Communications Nigeria, Xneelo
Association of Communication and Design, Brand Council South Africa, Commercial Producers Association, Creative Circle, EXCA, IAB, South African Institute of Architects, IID
Official Media Partners
Between 10and5, Bizcommunity.com, Book of Swag, Brand Communicator Nigeria, Business Insider by Pulse, Campaign Middle East, Film & Event Media, IDIDTHAT.co, Mark Lives, Modern Marketing, The Redzone.