Korean Pop Wave Spreads to the Deserts of Algeria

In Algeria, the genre has inspired such ardent fandom that young people now dress like K-pop stars and incorporate Korean phrases into their everyday speech. Two years ago, a crowd of young people celebrated the 22nd birthday of BTS vocalist Kim Tae-hyung, singing and waving their phones in the dark. Last year, the BTS Army — as the fanbase calls itself — customized balloons and raised a billboard at a busy mall in Algiers to celebrate the birthday of Park Ji-min, another BTS member. Last year, the South Korean Embassy in Algiers organized a K-pop “world festival” with singing and dancing competitions that it claimed took place in almost 100 countries worldwide.

SOURCE: OZY