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Kenya Leads in World TikTok Usage

The recently released Reuters Institute Digital News report 2023 survey, shows that the east African nation concentrates 54% of TikTok usage for any purpose and 29% for news. Thailand comes in second place as South Africa holds the third spot with 50% for general use and 22% for news. The report also shows that TikTok is gaining ground in the distribution of news particularly among younger audiences, while Facebook, which has long held the top spot, is losing ground. Nevertheless, TikTok, Instagram and Snapchat users tend to pay more attention to celebrities and social media influencers than media companies when it comes to News topics, in sharp contrast to Facebook and Twitter users. These legacy social networks still attract most attention and lead conversations.