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How Covid -19 Changed Nigeria’s Booming Female Beauty Industry

In Lagos, savvy entrepreneurs in the beauty business face-off the Covid-19 economic crisis by glamming up their online offerings. For most entrepreneurs in the beauty space, content remains king. Providing engaging content to their followers either through tutorials and giveaways to keep online audiences engaged has become the new norm if they want to keep building brand loyalty. Kika Osunde and Chioma Ikokwu are the owners of Good Hair, a high-end provider of quality hair products for the discerning and upwardly-mobile professional woman. The starting prices for their hair units can fetch up to a $1,000 a piece. Over the years, the brand, which the women started when they met in university over 12 years ago, has attracted the crème de la crème of society like the First Lady of Ghana and the wives of politicians.  Today, however, the hair market is a lot different. The Covid-19 pandemic has led to changes in every industry and for the beauty sector, these new changes will require entrepreneurs to put in more hours in front of the camera and utilize social media to remain connected to their consumers, until the world returns to a semblance of its former self.