This week more than 20 primary school learners in Soweto will have their eyesight corrected when they are gifted with new spectacles. This inspiring initiative is led by popular Joburg radio station Kaya 959 in partnership with Ster-Kinekor cinemas. Dubbed the Vision Mission CSI Campaign Initiative, the project tests the eyesight of hundreds of children aged 5 – 7 years old and subsequently gifts the kids, mostly from underprivileged areas, with new glasses.
Earlier this year Kaya 959 identified many learners from Isipho Primary School (an underprivileged school in Dlamini, Soweto) to assist with their eyecare. The eyesight of more than 100 Grade R and Grade 1 pupils was tested. Poor or defective eyesight could be a contributor so some of the students were underperforming academically.
“Kaya Cares, the CSI unit of Kaya 959 is proud to have partnered with Ster-Kinekor’s Vision Mission, Shoes4Souls, Coca-Cola and Meals on Wheels to impact the lives of the learners at Isipho Primary positively. It has always been our purpose to not only provide hope to our communities, but to bring a fundamental change to their lives and afford them the dignity they deserve, both on the street and on the air”- says Amu Mathebula, Kaya 959 Brand Manager.
“I wish to thank all our sponsors for their generosity and partnering with us on the #Back2School campaign that we ran in at iSipho Primary School in Dlamini Soweto. Ster-Kinekor is all about experiences and watching a movie on the big screen is an experience these kids will never forget. There’s such joy in bringing a smile to a child’s face.” Adds Lynne Wylie, Ster-Kinekor Head of Marketing.