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Ghanaian Pharmacy Launches Loyalty Programme

Ghanaian e-health startup Redbird, which has developed a pharmacy-focused testing and electronic healthcare management system, has passed the 400 pharmacy mark and launched a new rewards programme since banking US$1.5 million in funding in March. Launched in 2018, Redbird provides patients with easy access to their digital health records via five-minute tests available at community pharmacies. Its pharmacy platform is currently available at over 350 community pharmacies and offers 10 rapid tests. Results are saved to a user’s personal Redbird health record, which can be accessed by the patients via their app or at any partner pharmacy. The team also aims to provide doctors with access to these health records under patients’ consent, providing a more complete picture of a patient’s history.SOURCE: DISRUPT AFRICA