From the late 1970s to the 1990s, Ghana developed a tradition of advertising films with vibrant hand-painted posters. Local cinemas were flourishing in the West African country, and artists competed over who could entice the largest audience with their often gory, imaginative and eye-popping displays. Daniel Anum Jasper was a pioneer of the tradition and has been painting movie posters on repurposed flour sacks for the last 30 years. But the market for his work, which once had people clamoring for theater seats, has changed. With the rise of the internet, Ghana’s independent cinemas fell into obscurity. But Jasper’s work has gained appeal abroad, including in the United States, where the posters are valued as unique representations of a specific period in African art. Western action flicks were mainstays of the tradition, as were Bollywood films and Chinese pictures. Many of the posters include paranormal elements and gratuitous violence even if the films had none, and physical features are wildly exaggerated.
SOURCE: VOA
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