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Ghanaian Designer Ruby Buah on Bringing African Prints to American Cities

Jewelry making started out as a hobby for Ghanaian designer, Ruby Buah, but her stylish infusion of African prints with beading created a huge following and prompted her to turn her passion into a full-time career. Having expanded her business, Kua Designs, into womenswear and accessories, she recently embarked on a 5-city American tour to bring her Ghanaian style to an eager US audience. For this tour in the US, Buah is presenting a limited collection featuring the coveted clutch bags, beaded jewelry, clothes, bracelets, and so on. With this pop-up, she’s hoping to further support her humanitarian vertical Kua Cares, an initiative that trains and provides jobs for visually impaired women in jewelry-making. The presence of African print fabrics and motifs on these products are more than just sartorial charms, they speak to Buah’s heritage as a Ghanaian. Further, it’s an invitation into her culture as she shuffles between two continents. As far as clients goes, the brand has been a favorite of popular American actress Erika Alexander and rapper Cardi B.