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Former US President Barack Obama Joins NBA Africa as a Strategic Partner

WASHINGTON, DC - APRIL 01: U.S. President Barack Obama plays basketball during the annual Easter Egg Roll on the White House tennis court April 1, 2013 in Washington, DC. Thousands of people are expected to attend the 134-year-old tradition of rolling colored eggs down the White House lawn that was started by President Rutherford B. Hayes in 1878. (Photo by Mark Wilson/Getty Images)

Obama “will help advance the league’s social responsibility efforts across the continent, including programs and partnerships that support greater gender equality and economic inclusion,” according to a news release from the NBA. He will also be a minority stakeholder in NBA Africa. According to the NBA’s release, “NBA Africa is focused on expanding the NBA’s presence in priority African markets, deepening the league’s engagement with players and fans across the continent, and continuing to grow Africa’s basketball ecosystem.” “Even though I never had the talent to play at the highest level, basketball still shaped my life. It taught me how to work hard, how to compete, how to be part of a team,” he says in a video accompanying the announcement on the NBA’s website.

SOURCE: CNN

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