Ethiopian startup Yenaé is building a fashion jewellery brand that offers culturally curated and African-inspired collections to customers all over the world. Launched by two female Ethiopian-American entrepreneurs, Felekech Biratu and Seble Alemayehu, Yenaé was established in December 2015 but officially launched in November 2018. Biratu is based in Addis Ababa while Alemayehu lives in the United States (US), with Yenaé looking to connect the two. Self-funded thus far, Yenaé is selling its products in the US and Ethiopia, and though it is giving no numbers away Alemayehu says it has had a “great reception”. “We have been overwhelmed with the reception in terms of our collection’s modern design appeal, the versatility concept, our branding and gift-ready packaging. There has also been appreciation for the product’s historical background,” she said. Yenae has been able to expand its reach beyond North America to parts of Europe, Australia and Asia.
SOURCE: DISRUPT AFRICA
More Stories
Mauritius’ Party Scene is Opened
Wining in Cape Town
Lagos Packs a Punch when it Comes to Culture
A Culinary Experience in Ghana
A Taste of West Africa and Beyond
This Photographer is Capturing the Femininity of Congo’s La Sape Movement
Sierra Leone Chef Wins the Nobel of Gastronomy Prize
Power of African Fashion Celebrated in Landmark Exhibition at the V&A
Harare’s New Scheme to Curb an Economic Collapse
Africa’s Airspace Faces Steep Competition
Not Enough Females Operating in the African Venture Capital Space
The Digital Economy as an Important Driver of Long-term Growth in Africa