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Cairo’s Very Own On-call Laundromat

Egyptian on-demand dry-cleaning and laundry app Laverie has raised a six-figure funding round as it aims to expand operations over the Greater Cairo area, and subsequently the GCC, with a new range of services. Launched in 2018 by Ayman Gaballah and Mohab Aloush, who have recently been joined by new chief executive officer (CEO) Hani Salama, Laverie has processed over 60,000 items and acquired a client base of over 4,000 registered users, with a month-on-month growth rate of 25 per cent. The startup plans to expand its operations to provide easy access to premium laundry services to a much wider range of unserved clientele in the Greater Cairo area, and subsequently expand to the Gulf within the next two years. To fund this, it has secured a six-figure US dollar investment from A15.