The 4 month long digital media campaign, titled ‘Mosi-Oa-Tunya’ – a well-known name for the iconic natural wonder that is Victoria Falls – the site of Livingstone as a bustling tourism hub and host for Zambia and beyond. A name that provides immediate recognition of what it means and what it represents to the people of Zambia. The campaign, in partnership with an award-winning communications company, Love Africa Marketing, aims to grow Livingstone and its iconic activities as a destination within the domestic tourism market in Zambia. This is to create national awareness and interest in Livingstone as a destination; to tackle the misperceptions of the city within the domestic market; to reduce the barrier to entry for travel and to increase tourism numbers to Livingstone to experience the town and everything it has to offer.
SOURCE: GETAWAY
More Stories
Inside the AAI Gala
Malian Basketballers Apologize for Brawl
Experts at the WTO Public Forum Talk Greening SMEs to Harness the Benefits of the AfCFTA
Dealing with Child Marriages on the Continent
Tighter Controls at Uganda’s Borders
The First Statue of an African Displayed in Trafalgar Square
Ramaphosa’s Opponents Want Him Impeached over a Growing Scandal
‘An Organized Attack on Freedoms by the Remnants of the Old Regime’ – Sudanese Lawyer
A Proposed Ban on the Deployment of Kenyan Domestic Workers to Saudi Arabia
Trial of Guinea’s Former President and Others Accused of the 2009 Stadium Massacre Begins
Essential Medical Supplies at Critically Low Levels in Ethiopia’s Conflict Zone
DRC Apes Kidnapped for Ransom