The research interviewed 4500 people aged between 18 and 35 in Nigeria, Ghana, Ivory Coast, Morocco, Egypt, Uganda, Kenya, Zimbabwe and South Africa. 57% of respondents said pop culture has the biggest influence, followed by the US and Europe (45%), and politicians (31%). Regionally, pop culture had the strongest sway in Kenya (87%) and Zimbabwe, while West African respondents (65%) perceived the US and Europe as more influential. Interestingly, even though politicians are considered influential, only 11% of interviewees said they were influenced by politicians.
SOURCE: AFRICA.COM