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A New Dating App is Enjoying Great Success In Somalia

But in this conservative Muslim society in the Horn of Africa, Guurdoon isn’t a new Tinder for multiplying conquests: it’s aimed at finding a soulmate to start a family. Launched in October 2022, the application already has tens of thousands of subscribers, according to its founders. On “Guurdoon” (“in search of marriage” in the Somali language), you don’t “swipe” profiles or photos to the right or left, as you would on the Western applications Tinder or Bumble. The app was created by the Guryosamo association, founded in 2012 to encourage marriage and help young people wishing to marry but lacking the financial capacity to do so, in this poor country ravaged by civil war after the fall of dictator Siad Barré in 1991, and still plagued today by the insurgency of radical Islamists Shebab.