Because I Love It

Amerie has taken pop music to another dimension with her new album 'Because I Love It' — this record's sound is beyond the bootie-shaking methods and controversial song titles used by other artists to get attention from the market.

The harsh reality is that the industry has been clouded by certain elements that have swallowed the actual music, while fans have been reduced to hype-indulging individuals. Out pops — excuse the pun — Amerie who got her big break when she lent her voice to LL Cool J's song 'Paradise'.

Born to an African-American father and Korean mother, this songstress displays an impressive amount of creative maturity by not only co-writing and arranging all the songs on her third studio album, but also tackling the subject of L-O-V-E with a lot of sensuality.

With songs like 'Paint Me Over', which samples Willie Hutch's 'Mother's Theme (Mama)', she produces an expressive title to explain her position as a young woman coming of age in a relationship that's also coming of age.

The infamous ghostwriting team The Clutch — who are behind tracks such as 'Take Me As I Am' by Mary J Blige — lend their creative hand on the explosive 'Hate To Love You' with its inspired use of Kool and the Gang's 'Give It Up'.

'Take Control' and 'Gotta Work' are equally upbeat, but Amerie reveals that she's no vacuous pop tartlet with the likes of 'Crush' and 'Crazy Wonderful' which creatively twist the sound of the '80s.

You've got to love it.