Imagine this: a guy tries to sabotage a power station; he is electrocuted by at least 5000 volts of electricity for a good two minutes and then… wait for it… he becomes temporarily magnetised. Not dead, not fried beyond recognition, but a walking human magnet.

Yes, in order to enjoy Michel Gondry's ('Eternal Sunshine of the Spotless Mind') latest offering 'Be Kind Rewind', you need to suspend reality that much.

Jerry (Jack Black) — the guy in the above-mentioned sabotage scenario — is a social misfit who lives in a caravan next to the power plant and spends much of his time worrying that the government is trying to brainwash him with microwaves. His unfortunate friend Mike (Mos Def) works in his sort-of-adopted father Mr Fletcher’s (Danny Glover) struggling video store and spends a fair amount of his time doing Jerry damage control.

It just so happens that Jerry decides to fry (I mean magnetise) his brain on the very weekend that Mr Fletcher has left Mike in charge of the shop. When Jerry stumbles into the store following his little dalliance with the power cables, he accidentally wipes clean all of the video tapes. When Mr Fletcher's good friend Miss Falewicz (Mia Farrow) comes to hire 'Ghostbusters', the panicked duo decide to make their own version of the film in the hopes of passing it off as the real thing.

And thus the 'sweded' (a verb meaning 'coming from Sweden') video is born. By the end of the weekend, the pair's ridiculous 20-minute remakes are so popular that customers are queuing down the road to hire them and vying for small parts in the films.

Both Jack Black and Michel Gondry can do better and while the movie isn't particularly horrendous, you can’t help but feel that you are watching the sweded version of what might have been quite a good film. Further proof that 'Be Kind, Rewind's flimsy premise is untenable.