Mohale Ralebitso has been appointed Group Executive of Marketing for the Absa Group with effect 1 October 2008.

"Ralebitso, a formidable force in the advertising industry, brings with him a wealth of experience and expertise. This former chairperson of The Jupiter Drawing Room (Johannesburg) and CEO of MSG-Rimani (which owns a controlling interest in TJDR), is thrilled about joining South Africa's No. 1 Banking Brand and largest retail bank," Absa said.

On his appointment, Ralebitso said: "I am looking forward to being associated with this reputable and respected brand, and to working with a team of dynamic and enthusiastic individuals who realise that marketing is more than just sizzle and waiting for the next round of ads to be conceptualised."

Filling the shoes of his predecessor, Marketing Person of the Year 2007 Happy Ntshingila, will be no mean feat. However, Ralebitso is accustomed to working in complex, fast-paced environments. Prior to joining TJDR he played a pivotal role at TBWA Hunt Lascaris and the Liberty Group.

Absa Group Executive Director, Happy Ntshingila, says Ralebitso's appointment highlights Absa's commitment to employing individuals who will play an instrumental role in steering the organisation to greater heights.

"We have every confidence in Mohale and believe his knowledge combined with unreserved passion for marketing will ensure that Absa sets the pace for the financial services sector," Ntshingila adds.

I-Net Bridge